Farmer looking over their land at sunset
Our story

Built by a farmer, for the calls that keep you up at night.

Steve Grocott
Founder · Farming since day one

Every big decision on our place came down to a guess dressed up as a spreadsheet. Buy the next paddock? Switch varieties? Put in irrigation? The stakes were decades long — but the tools were built for last month's cashflow, and they stopped looking forward at about year five.

So I built the tool I wished I'd had. My Farm Model starts with the real ground under your feet — terrain, climate and soil — models how your varieties will actually perform, and follows the money out a full 30 years. Add water, improve a block of soil, change the mix, and you see exactly what it's worth.

It's honest enough to take to your banker, and simple enough to read on the phone in the ute.

Who it's for

Entrepreneur farmers

Model the big moves on your own land before you commit the capital. This is who we're building with first.

Bankers & lenders

A 30-year projection grounded in physical data — the confidence a lending decision needs.

Agronomists

Tie your agronomic advice to the numbers, and show clients the long-run payoff.

Come build it with us

We're working with our first farmers right now. Your farm could be one of them.

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